I turn raw data into decisions that matter.

I'm Ayoub, a Big Data & AI Engineer with a Data Science and Analytics edge. I hold an engineering degree in Big Data & AI from ISGA Rabat, and over the past few years I've built systems that turn raw, messy data into clear decisions from real-time pipelines to predictive models to dashboards executives actually read. At OCP Group, one of Africa's largest industrial companies, I worked with real-time IoT data, driving reporting and quality processes at scale. At ISICOD, I designed hybrid recommendation systems, trained LSTM models that lifted forecast accuracy by 12%, and shipped an LLM-powered semantic search engine that cut ETL processing time by 30%. I move fluidly across the full data stack Kafka streaming, Medallion architectures, Star Schema design, cloud pipelines (AWS, Databricks, Azure), and BI storytelling in Power BI and Tableau. I care about rigor as much as impact: clean architecture, reproducible pipelines, and dashboards that tell a story at a glance. Remote-ready. Detail-obsessed. Built to ship.